Biz planning in the spaces between Moster Mayhem madness
[embed]https://www.instagram.com/p/BKjJ6ayBxeH/?taken-by=apocalypsefridayyarn[/embed] I'm nearing the end of the Monster Mayhem Kickstarter madness. I love that I've had 2 successful Kickstarters. I mean, that is pretty bad ass.
There is just one tiny little problem. It's not translating into more sales or more fans or more anything. We only get together once a year like two people in some long distance secret love affair.
That relationship isn't working out for me. I want to see more of you. I've been thinking of ways to make that happen.
Kickstarter is wonderful. It helps me do cool yarn things. It helps people feel good about helping me do cool yarn things. When you buy from my shop, you are still helping me do those cool yarn things and Kickstarter doesn't get to take a slice of my pie.
Kickstarter also helps people find me. Which is super important. Seriously, this site lives in the deepest darkest dungeon of Google search.
What I need is something more like an ongoing Kickstarter. Backing me through Kickstarter is basically placing pre-orders for yarn. I can understand some people being leery of doing that if they don't have experience with a business. Kickstarter has some accountability stuff in place.
I also have some other things I want to do. I want to get more patterns written, be able to pay a Tech Editor, get better product pics and a nicer easier site to shop from.
All these things take money.
I'm also not interested in growing a large dyeing business. There is only so much yarn I can dye. I need other streams of income to help fill in the gaps.
I'd like to do yarn clubs. These would have limited spaces available. I've been trying to sort out the details, so I can be sure that I'm offering something awesome and that won't kick my ass.
One of the solutions is Patreon. Patreon is a site where artists/makers/creator can share their work with people interested in supporting them. Unlike Kickstarter, Patreon is ongoing for as long as the creator needs support.
If I did this, you'd get:
Peek behind the scenes
First dibs on Patterns
Exclusive yarn discounts
Monthly Q&A/ Pattern support
Chances to vote on new colors & color names
How-Tos & Tutorials
If I did this, I'd get:
A chance to connect with you
A more reliable income
Opportunities to do more awesome yarn things
Does that sound cool?
I could spend forever planning and trying to make it perfect and try to cover ever possible thing, but then I'd never get started. This biz was launched with a Why the fuck not? attitude. It's an attitude I'm thinking of sticking with. I'll be setting up a Patreon page and I hope to see you there.